Unethical Practices


There are no financial products that can guarantee performance and/or returns but industry emphasizes on these aspects more than what client needs, as the approach is to sell (or mis-sell ) and not advise.


Non-disclosure of invisible risks and expenses is common practice. Firstly, the adjustment of the management fee and distribution expenses within the product's performance is strangely one of the most unethical norms that industry has been following for many years. Secondly, when there are no financial products that can guarantee performance, still at times products are mis-sold by just emphasizing on return related assurances only, quoting historical performance and not explicitly revealing the factors that may be out of control and may pose significant risk to the foreseeable performance being claimed.


Most advisors are basically relationship managers. Instead of understanding investors perspective, these product sellers focus on selling of products basis relationships and social meetings. This also includes lack of necessary knowledge, certifications, financial skills and and being un-responsive in their dealing. This form of unethical conduct is also associated with a failure to effectively undertake assessment of the client’s tolerance to risk and then utilize that assessment appropriately, or to match financial product recommendations to the client’s specific objectives.


This includes unethical conduct associated with misleading statements about the performance, features and risks of recommended financial products or misleading statements about the business reputations of those associated with financial products or managed investment schemes. Misleading conduct is also linked to an inadequate understanding of the financial product itself. This unethical conduct also includes the failure to conduct appropriate and independent research into the financial product being recommended.


This is another one of the most evident and most unethical practice. Lesser said is better in this regards. From investors’ perspective, getting trapped in this unethical practice is nothing but being “penny wise and pound foolish”. This is because a one- time gain could lead to a life time loss. Saving one-time expense is not what creates wealth but right decisions, and right discipline in long term. In the hands of such product sellers, one can never get right advice as advisory is a very ethical profession and not a bargain.

Client Testimonials

  • Refreshing departure from the stereotypical pattern

    SB, Gurgaon

    I have never had a satisfactory experience in the past with financial advisors from big institutions . Their emphasis was to off-load products attractive to their interests even though they were not conducive to the client’s portfolio. Advice Sense Wealth Management provides a refreshing departure from the stereotypical pattern. They study your needs and jointly develop a portfolio to meet your long-term aspirations. The products are well researched, service is provided for the transactions to happen in the e-mode. Their website provides comprehensive information not only on the portfolio status, but of dividends, short and long-term gains, tax implications and history of transactions. This is the kind of service I have been looking for – expert advice and service available all the time without having to worry about timelines . It is nice to have one place to come to, without being intimidated by relationship managers from larger institutions. This is what financial advisors should be.
  • Class Apart

    RJK, Landour

    We have worked with largest MNC bank, Indian private bank. Advice Sense Wealth Management is class apart; truly client-focused. Team of people with amazing integrity and values. They have sound understanding of the advisory industry, products, and are going to create a special market for themselves as there is a huge need for honest, ethical and sound investment advisory.
  • Discipline and Integrity

    RKA, Delhi

    Disciplined approach with solid integrity focused on Wealth Management and responsible advisory.
  • Rare Combination of Intent, Knowledge and Discipline

    SP, Delhi

    The intent of an advisor matters the most. After having dealt with banks and other distributors for years, I find Advice Sense Wealth Management different and a rare combination of right intent, advisory know-how, and disciplined approach to investing. All this along with consolidation of my investments at one place and flat fee model adds immense value to my investment portfolio. I happily recommend their service.
  • Just the Right kind of Advisory

    SK, Gurgaon

    What makes me recommend Advice Sense Wealth Management is that now I have access to all on my financial investments across products at one glance. Sensible investments, unbiased product selection, flawless technology, customized hand-holding. All this for a fair fee that is not correlated to portfolio value is just the right kind of advisory model that I was looking for.
  • Cost Advantage

    YM, Delhi

    I have been investing in mutual funds through a bank, and then when I discovered cost advantage of direct investing, I started dealing with online platforms that provide direct mutual funds. I also dealt with asset management companies directly. But, in all experiences, I saw huge gaps and/or conflict of interests. While banks were always keen to just sell a product for commission, online platforms were not capable to understand my risk preferences, and were not actively involved to review portfolio level performance. They were claiming artificial intelligence, but actually were lacking even in common sense! AMCs have a limitation of bias towards their own products. Advice Sense Wealth Management addressed all these issue. They provided flat fee, no product bias, advise objectively basis client risk and product risk adjusted performance. Their approach is right and is the way to go for this industry. I have recommended this to my colleagues and will happily recommend to all.
  • Perceptive and Right

    LM, Delhi

    They have everything in place. Years of experience, disciplined approach to investing, Robust technology platform, Amazing reporting system. All this for a few lacs on my portfolio is what I was looking for. I recommend Advice Sense Wealth Management to all investors looking for perceptive and right investment advisory.
  • Responsive, Sensible and Focused

    AR, Gurgaon

    If you want to know anything about investing, Advice Sense is the way to go. Flat fees, responsive staff, direct investments, online tracking, one click transactions and sensible advice make this an easy decision. I can clearly see the difference between their advice and the biased advice I get from banks and other distributors. I’m very happy with their service. I can focus on my work because I know they are focused on theirs.