PHILOSOPHY

ADVISORY FOR HIGH
PERFORMANCE INVESTING

ADVISORY PHILOSOPHY


Strategising Investment plan that aligns risk and return through an appropriate asset allocation. Selecting investment options after thoroughly analysing fund's investment objectives, fund size, performance track-record, fund manager's investing style and fund management expenses. Creating an optimal investment portfolio that is just in-line with the risk-profile. Tracking the markets and reviewing the portfolio on an on-going basis to ensure that high performance is achieved with minimum volatility.


FOUR FUNCTIONAL ATTRIBUTES


ANALYTICAL APPROACH

Foundation to investment advisory is financial planning, as with it the purpose and time horizon of each investment in the portfolio is plotted rationally. Equally important is understanding the features, cost structures and appropriateness of each product being recommended. Such analytics based approach makes our clients more confident about their decisions.

COMPETENT MINDS

Sense evolves over time with intensive study, analysis and experience. We bring all three along with the requisite certifications. This make us a competent advisor for your investment portfolio. This is much beyond just an artificial intelligence based robotic advice, as the experience and sensitivity that a human being brings over analytics cannot be matched by any machine.

DISCIPLINED BEHAVIOUR

Wealth is created with patience in long term. This requires discipline which may sound simple, but is quite difficult to follow, given many behavioural biases originating from greed and fear. We stick to arduous method of educating our clients that enhances their understanding, checks and controls their biases and keeps them on track for a long term returns and multiplication.

RESPONSIVE ATTITUDE

We are ethical advisors and our sense of responsiveness differentiates us from others. Our advisory philosophy makes us focus solely on our clients interests. We practice this daily through our strong operating mechanism which comprises of five values and three principles. We also have a list of our do's and don't that serves as our guide to right investing.

FIVE VALUES


gen-1

GENUINE

focus-1

VISIONARY

creative-1

CREATIVE

Pers-1

FOCUSED

Trop-1

PERSISTENT


THREE PRINCIPLES


DO'S and DONT'S

Your Advisor could be keeping you BUSY with what is EASY, however,
Wealth grows by doing what is RIGHT and not what is EASY

NO

No mixing insurance with investments because its expensive and takes away the focus and spoils the purpose

NO

No locked in products because these are opaque and prone to hidden charges

NO

No sectoral funds because they are poor on risk adjusted returns and fail to generate consistent returns

NO

No to debt oriented hybrid products as they deliver poor post tax returns

NO

No to ULIPS for tax savings under section 80C as the costs structures are obnoxiously high

YES

Yes to term insurance, as planning for unforeseen event is important

YES

Yes to open-ended equity products

YES

Yes to multi-cap, large-cap, mid-cap, small-cap and balanced equity funds

YES

Yes to equity oriented hybrid products

YES

Yes to Equity linked savings schemes (ELSS mutual funds)

Client Testimonials


  • Refreshing departure from the stereotypical pattern

    SB, Gurgaon

    I have never had a satisfactory experience in the past with financial advisors from big institutions . Their emphasis was to off-load products attractive to their interests even though they were not conducive to the client’s portfolio. Advice Sense Wealth Management provides a refreshing departure from the stereotypical pattern. They study your needs and jointly develop a portfolio to meet your long-term aspirations. The products are well researched, service is provided for the transactions to happen in the e-mode. Their website provides comprehensive information not only on the portfolio status, but of dividends, short and long-term gains, tax implications and history of transactions. This is the kind of service I have been looking for – expert advice and service available all the time without having to worry about timelines . It is nice to have one place to come to, without being intimidated by relationship managers from larger institutions. This is what financial advisors should be.
  • Class Apart

    RJK, Landour

    We have worked with largest MNC bank, Indian private bank. Advice Sense Wealth Management is class apart; truly client-focused. Team of people with amazing integrity and values. They have sound understanding of the advisory industry, products, and are going to create a special market for themselves as there is a huge need for honest, ethical and sound investment advisory.
  • Discipline and Integrity

    RKA, Delhi

    Disciplined approach with solid integrity focused on Wealth Management and responsible advisory.
  • Rare Combination of Intent, Knowledge and Discipline

    SP, Delhi

    The intent of an advisor matters the most. After having dealt with banks and other distributors for years, I find Advice Sense Wealth Management different and a rare combination of right intent, advisory know-how, and disciplined approach to investing. All this along with consolidation of my investments at one place and flat fee model adds immense value to my investment portfolio. I happily recommend their service.
  • Just the Right kind of Advisory

    SK, Gurgaon

    What makes me recommend Advice Sense Wealth Management is that now I have access to all on my financial investments across products at one glance. Sensible investments, unbiased product selection, flawless technology, customized hand-holding. All this for a fair fee that is not correlated to portfolio value is just the right kind of advisory model that I was looking for.
  • Cost Advantage

    YM, Delhi

    I have been investing in mutual funds through a bank, and then when I discovered cost advantage of direct investing, I started dealing with online platforms that provide direct mutual funds. I also dealt with asset management companies directly. But, in all experiences, I saw huge gaps and/or conflict of interests. While banks were always keen to just sell a product for commission, online platforms were not capable to understand my risk preferences, and were not actively involved to review portfolio level performance. They were claiming artificial intelligence, but actually were lacking even in common sense! AMCs have a limitation of bias towards their own products. Advice Sense Wealth Management addressed all these issue. They provided flat fee, no product bias, advise objectively basis client risk and product risk adjusted performance. Their approach is right and is the way to go for this industry. I have recommended this to my colleagues and will happily recommend to all.
  • Perceptive and Right

    LM, Delhi

    They have everything in place. Years of experience, disciplined approach to investing, Robust technology platform, Amazing reporting system. All this for a few lacs on my portfolio is what I was looking for. I recommend Advice Sense Wealth Management to all investors looking for perceptive and right investment advisory.
  • Responsive, Sensible and Focused

    AR, Gurgaon

    If you want to know anything about investing, Advice Sense is the way to go. Flat fees, responsive staff, direct investments, online tracking, one click transactions and sensible advice make this an easy decision. I can clearly see the difference between their advice and the biased advice I get from banks and other distributors. I’m very happy with their service. I can focus on my work because I know they are focused on theirs.